Maxi Vargas.

Reggae singer.

The work focuses mainly on the design of Maxi Vargas’s first album as a solo singer-songwriter. A famous Chilean singer, I was in charge of creating all logos, the album cover, advertising (social media, posters), images for projection during stage performances and merchandising. The logo is symbolic of the singers’ perception of his audience as an ‘army of love.’ Thus, the logo is a combination of the “M” and “V” of his name, and is shaped to look like a heart as well as an army badge.